2. Why is it better for the earth?
3. Why is it better for clothes?
4. Why is it better for dry cleaners?
5. Why does GreenEarth charge a licensing fee?
6. What exactly do I "get" for the licensing fee?
7. How many GreenEarth Affiliates are there?
GreenEarth is the brand name for a dry cleaning process
using liquid silicone decamethylpentacyclosiloxane (D5) as the solvent.
Liquid silicone is an odorless, colorless liquid that is an excellent
carrier for detergents and additives and is environment friendly. GreenEarth
is an exclusive, patented dry cleaning process whose name and logo are
trademarked (there are no "generic" forms of GreenEarth).
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GreenEarth liquid silicone is a safe, natural byproduct
of sand. Liquid silicone degrades into sand (SiO2) and trace amounts
of water and carbon dioxide if spilled or released to the environment.
It is not classified as a volatile organic compound (VOC) by the U.S.
EPA, does not contribute to smog formation and is recognized as safe
for air, soil and water. The EPA does not regulate liquid silicone's
use in dry cleaning or any of its many other applications.
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GreenEarth solution is different from dry cleaning solvents
in that it is chemically inert, meaning it does not interact with textiles
or dyes during the cleaning process. The magic of the GreenEarth Cleaning
process is how silicone emulsifies with silicone optimized detergents,
creating a highly effective cleaning action that does not rely on aggression.
This helps preserve the quality of garments, eliminate problems with
color loss, maintain a soft "hand" and prevent shrinkage. Unlike petroleum
based solvents like perc or hydrocarbon, D5 is odorless and does not
leave a chemical smell on clothes.
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GreenEarth machine costs are similar to those of perc machines
used today, so operators can convert to it affordably. And, it is easier
for dry cleaners to operate profitably with GreenEarth. Why? Because
it produces a noticeable difference that is highly marketable. And it
requires less labor to process and finish items cleaned in GreenEarth
and costs for utilities, damage claims, permitting fees and disposal
are much lower.
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The GreenEarth Cleaning system is a patented process, and
our name and logo are trademarked, so it is necessary to charge a licensing
fee for our patents and trademarks. In return, we provide environmental,
operational, technical and marketing advantages that deliver an outstanding
return on that investment. Protecting the exclusivity of our brand and
building a solid network of quality cleaners helps protect our Affiliates
and the investment they make in GreenEarth.
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In addition to the right to use GreenEarth's patented process
and trademarks, `your license fee entitles you to ongoing operational,
technical and marketing support. The marketing advantages of GreenEarth
include a wide range of professionally developed high quality, customizable
marketing materials, access to top quality direct mail fulfillment services,
a website that boosts their quality image and professionalism and a
"store look up" feature that directs customers to Affiliate store locations
24/7. As a GreenEarth Affiliate, you will also be part of a worldwide
network of quality cleaners who share information, ideas and best practices.
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There are more than 1000 active licensees worldwide. Approximately
half are in the United States.
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