Running a successful dry cleaning operation requires more than just the right equipment, it requires reliable expertise and ongoing support. At GreenEarth, our Technical Support team is dedicated to helping Affiliates operate efficiently, troubleshoot issues quickly, and maintain their machines for long-term success.

Expert Support From Day One

Historically, GreenEarth’s technical support has centered around two primary roles: startup assistance and ongoing operational support. When a new GreenEarth machine is installed, our technicians visit the store on-site to conduct a full startup and training session. These visits typically last between a full day to a day and a half, ensuring owners and staff understand how to properly operate and maintain their equipment from the start.

Beyond startup, Affiliates have continuous access to our extensive support resources. This includes video training materials and a comprehensive technical library filled with detailed PDF guides that walk operators through common dry cleaning procedures and troubleshooting steps.

Real-Time Help When You Need It

Our technical support team consists of experienced technicians who are deeply familiar with GreenEarth systems. Affiliates can reach out through phone calls, texts, emails, or FaceTime whenever questions arise during day-to-day operations.
Support requests can include questions like:

• “A customer brought in a delicate fur coat, what’s the best way to clean it?”
• “My machine is showing an A2 overload alarm. What should I do?”
• “Can you walk a new employee through morning maintenance procedures?”
• “I think I need a new air filter, where can I order one?”

Our team works hard to make support accessible for everyone. We frequently use translation apps to communicate with plant staff who may speak different languages, ensuring everyone can get the help they need. When troubleshooting becomes complex, a FaceTime call can be the next best thing to being physically present in the plant. In some cases, we may recommend an on-site visit to properly diagnose and resolve the issue.

Hands-On Maintenance Support

In addition to remote support, GreenEarth offers Affiliates the opportunity to schedule dedicated maintenance visits. During these visits, a technician travels to the plant with a full toolbox and can spend up to eight hours performing preventative maintenance, inspections, and training.

This service helps Affiliates stay ahead of problems preventing costly downtime. Over time, machines can experience a gradual decline in performance caused by issues like lint buildup, clogged filters, or improper settings. Many operators may not realize their machine’s performance has degraded because the change happens slowly.

A maintenance visit can restore efficiency by reducing cycle times, improving solvent mileage, and optimizing soap dosing. For example, cleaning internal components or correcting settings could shave several minutes off each load, improving productivity throughout the day.

Protecting Your Most Valuable Equipment

The dry cleaning machine is often the most expensive piece of equipment in a plant. With proper care, it can last up to 20 years. Preventative maintenance plays a critical role in extending that lifespan.

During a service visit, our technicians can:

• Identify worn or failing components
• Inspect and clean filters
• Review maintenance intervals
• Check solvent performance
• Optimize machine settings
• Train staff on best practices

If replacement parts are needed, Affiliates can also benefit from distributor discounts, often saving between 20–50% compared to retail pricing.

Expertise You Can Trust

Many Affiliates turn to GreenEarth Technical Support because they don’t have a dedicated mechanic on staff. Others use the service as a training opportunity for new employees, having our technicians work side-by-side with their team to demonstrate proper maintenance procedures.

Whether you need troubleshooting help, preventative maintenance, or operational guidance, our team is here to support you. After all, nobody knows GreenEarth quite like GreenEarth.

KANSAS CITY, MO – January 15, 2025 – GreenEarth Cleaning, the global leader in environmentally responsible dry-cleaning technology, today announced an exclusive partnership with Nuuly, the leading clothing rental subscription service in the U.S. with nearly 400,000 active subscribers. Through this partnership, all Nuuly dry clean only rental garments will be cleaned exclusively with GreenEarth’s patented, silicone-based solvent—offering an eco-friendly process that is non-toxic, gentle, and leaves garments completely odor-free.

GreenEarth’s proprietary cleaning solution is pure liquid silicone, the same safe, silky ingredient found in shampoos and conditioners. Unlike traditional dry-cleaning chemicals, it’s non-toxic, biodegradable, and energy-efficient, breaking down naturally into sand, water, and trace amounts of CO₂. The result is a dry-cleaning process that keeps clothes looking new while eliminating the harsh chemical smell typically associated with dry cleaning.

“At GreenEarth, our mission has always been to prove that sustainability and performance can go hand in hand,” said Andy Lien, Technical Director at GreenEarth Cleaning. “Our process not only saves energy and protects fabrics—it delivers clothes that are perfectly clean and completely odor-free. Together with Nuuly, we’re showing that caring for fashion and caring for the planet can be one and the same.”

“At Nuuly, we’re committed to extending the life of every garment while minimizing our environmental impact,” said Tony Coccerino, Sr. Director Fulfillment at Nuuly. “GreenEarth’s innovative cleaning technology helps us maintain the highest standards of care for our clothes and for our customers. Our members can trust that their rentals arrive fresh, clean, and free of any chemical odor—proof that environmental-friendly solutions can also feel and smell better.”

The partnership combines circular fashion principles with eco-friendly garment care, addressing the growing consumer demand for eco-friendly solutions in fashion. Together, GreenEarth and Nuuly are setting a new industry standard for responsible clothing rental and maintenance.

About GreenEarth Cleaning

Based in Kansas City, GreenEarth Cleaning revolutionized the dry-cleaning industry with its patented, environmentally safe silicone-based technology. Trusted by over 6,000 partners worldwide, GreenEarth has cleaned more than hundreds of millions of garments using its non-toxic, biodegradable solution that’s gentle on both clothes and the planet. Learn more at www.greenearthcleaning.com.

About Nuuly

Nuuly is the leading women’s clothing rental subscription service with nearly 400,000 active subscribers and growing. For $98 per month, customers can rent any six items from 400+ brands, including Anthropologie, Free People, and Urban Outfitters, as well as 20,000+ curated styles from well-known contemporary brands to up-and-coming designers, premium denim labels, and exclusive vintage pieces. Nuuly is committed to all everyday wear categories with options in sizes 00-40/5X, including a substantial selection of petites and maternity. For more information, visit www.nuuly.com/rent and follow @nuuly on Instagram. Press inquiries should be directed to press@nuuly.com.

Trust is at the center of every great brand. As Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, says: “People trust brands they love and companies that use their data responsibly. Employees trust companies that support them, have responsible practices, and treat them as people.” In today’s marketplace, where consumers are more informed and value-driven than ever before, that trust is built not only through words but through consistent, responsible action.

GreenEarth Cleaning embodies this principle. As the world’s leading sustainable dry cleaning solution, GreenEarth is designed for today’s consumer, someone who cares deeply about the environment, wellness, personal experience, and the value of their hard-earned money. Let’s explore why GreenEarth matters more than ever in 2025 and beyond through the six consumer trust components identified in PwC’s Voice of the Consumer Survey 2024.

1. Cultivating Bonds with Eco-Conscious Consumers

Modern consumers want their purchases to reflect their values. In fact, according to PwC’s Voice of the Consumer Survey 2024, the environment is now a major factor in purchasing decisions. When asked what actions they’ve taken to reduce their impact on climate change, respondents reported:

46% said they buy more sustainable products (recycled, natural, secondhand, or with fewer plastics)

43% reported eating different foods (such as less meat or more plant-based options)

32% said they travel less or differently (choosing trains instead of flights or other lower-carbon options)

Other behaviors included conserving energy at home (31%), reducing water usage (26%), and voting for climate-conscious policies (22%).

This data shows that eco-conscious behavior is no longer minute; it’s mainstream.

Even more telling, consumers say they are willing to pay nearly 10% more (9.7%) above the average price for sustainably produced or sourced goods and services. The biggest influences on those decisions are tangible: production methods that emphasize waste reduction and recycling (40%), eco-friendly packaging (38%), and making a positive impact on nature and water conservation (34%). By contrast, messaging around corporate social responsibility (20%) and community engagement (17%) is seen as less persuasive.

This emphasizes the need for real, measurable sustainability practice, and that’s exactly where GreenEarth makes an impact. Our process not only avoids toxic, aggressive chemicals but also extends the life of garments, reduces waste, and minimizes water and energy use. For consumers who want their choices to reflect their values and who are willing to pay a premium for sustainability, GreenEarth offers proof, not promises.

2. Reflecting Desires for Wellness and Sustainable Living

Wellness today goes beyond diet and exercise; it includes everything consumers bring into their homes and onto their bodies. People increasingly scrutinize products for safety, sustainability, and alignment with healthier lifestyles.

GreenEarth directly addresses this demand. Because it is chemically inert and non-hazardous, garments cleaned with GreenEarth return fresh and odor-free, without exposing wearers or workers to harsh chemicals. The system helps preserve not only the clothes but also the well-being of employees, customers, and their families. This approach resonates with consumers who want sustainable choices that don’t compromise personal health.

3. Balancing Social Media Influence with Credibility

Social media continues to shape consumer decisions, but concerns about misinformation and credibility have made trust harder to secure. GreenEarth offers an advantage here: authenticity.

Our brand story is backed by two decades of science, proven results, and thousands of partner locations worldwide. This credibility allows GreenEarth to engage in social spaces confidently, sharing real customer experiences and highlighting the benefits of sustainable cleaning. By promoting truth and transparency, GreenEarth builds trust where it matters most.

4. Safeguarding Personal Data While Elevating Experiences

Consumers expect personalization, but they also expect responsibility when it comes to their personal data. While GreenEarth itself isn’t a consumer data platform, our network of dry cleaning partners recognizes this importance.

By using customer data responsibly, whether for fine-tuning pick-up and delivery schedules, offering order reminders, or rewarding loyalty, GreenEarth Affiliates show respect for privacy while delivering elevated, personalized services. It’s about using data not as a commodity, but as a tool to make customers’ lives easier and more enjoyable.

5. Delivering Value in a Challenging Economy

With rising prices across nearly every sector, today’s consumers are weighing value more carefully. They want affordability, but they also want quality and longevity. GreenEarth helps meet both expectations.

Garments cleaned in GreenEarth last longer, retain color and texture better, and avoid the wear-and-tear caused by traditional solvents. This means consumers save money over time, protecting their wardrobes as investments. GreenEarth offers exceptional long-term value, proving that sustainability and savings can coexist.

6. Embracing AI While Maintaining a Human Touch

Artificial intelligence is reshaping industries, but PwC’s research makes clear that consumers still value human contact, especially in personal services. Dry Cleaning businesses recognize this balance and the trust built through face-to-face interaction.

AI can help dry cleaners optimize logistics, improve operational efficiency, and offer consumer marketing assistance. Yet it’s the human expertise, dry cleaners who understand fabrics, stains, and customer preferences, that keeps the service deeply personal. Leveraging technology to enhance experiences while preserving the trust built through face-to-face interaction is key.

Building Trust, Building the Future

Trust is not built overnight and must be earned, every day, with every customer interaction. The future of dry cleaning aligns with the values of eco-conscious consumers, promoting wellness, building credibility, collecting, utilizing, and safeguarding personal data, delivering long-term value, and balancing technology with human contact.  

GreenEarth Cleaning is proof that sustainable innovation, and care for both people and planet aren’t just good ideals, they’re essential to building a lasting bond with consumers.

Angela Harris
Business Development Manager

GreenEarth Cleaning
816.370.8902
AHarris@GreenEarthCleaning.com

Transitioning from summer to autumn doesn’t mean you need an entirely new closet, it’s about layering smartly, swapping out a few key pieces, and embracing cozy textures while still making use of your favorite summer staples. Here are some simple ways to make the shift seamless and stylish.

Layering is Your Best Friend

Autumn weather can be unpredictable: chilly mornings, warm afternoons, and cool evenings. Layering helps you adapt without sacrificing comfort or style. Start with lightweight summer tops or dresses and add fun colored cardigans or denim jackets. A classic trench coat or oversized knit instantly brings autumn vibes while keeping you warm. The sustainable brand, KOTN, focuses on biodegradable natural fiber garments perfect for layering.

Embrace Fall Colors

Summer is all about vibrant hues and breezy whites, however autumn calls for deeper and richer shades. Think earthy tones like burgundy, forest green, mustard yellow, and burnt orange. The same shades as the leaves changing on the trees. You don’t have to abandon color altogether, simply replace neon or pastels pieces with richer tones that reflect the season’s natural palette.

Introduce Fall Fabrics

Fabrics play a big role in creating seasonal outfits. Trade in lightweight linens and sheer cottons for cozy knits, corduroy, wool, and flannel. Even swapping a cotton skirt for a suede or leather one can instantly give your look an autumn refresh. Accessories also count! Think felt hats, wool scarves and leather handbags. To help your closet become greener, check out Ten Tree, they make cozy look easy with their wide selection of sweaters and cardigans. And for each item purchased 10 trees are planted!

Update Your Footwear

Sandals may not cut it when temperatures drop. Switch to ankle boots, loafers, or stylish sneakers to complement your layered outfits. For extra coziness, try pairing boots with textured socks that peek out just above the ankle.

Dust Off Your Outerwear

Outerwear becomes the centerpiece of your wardrobe in autumn. A versatile denim jacket, classic trench, or leather moto jacket can be thrown over almost anything. As the season progresses, heavier coats and wool jackets will become staples, but in the early weeks of fall, lighter layers keep your look transitional and practical. Before enjoying a night out, have your beloved coat refreshed by a GreenEarth Affiliate. Our GreenEarth Cleaning process is gentle yet effective leaving your coat looking brand new!

Build A Capsule of Transitional Pieces

If you want to simplify your seasonal shift, focus on versatile pieces that bridge both seasons: a neutral cardigan, dark wash jeans, mid calf boots, and a classic leather jacket. These staples mix well with summer and autumn clothing, giving you endless outfit possibilities!

Transitioning your wardrobe from summer to autumn doesn’t have to be overwhelming. With a few intentional swaps, some creative layering, and a focus on seasonal textures, you’ll be ready to enjoy crisp mornings , colorful leaves, and cozy evenings in style!

There’s a common misconception in the dry cleaning industry: environmentally non-toxic dry cleaning solvents can’t possibly clean as well as traditional solvents.

At GreenEarth Cleaning, we’ve heard this myth many times, and we’re here to set the record straight. Our patented silicone-based dry cleaning system isn’t just better for the planet—it’s proven to clean garments as effectively as traditional dry cleaning methods while better preserving the texture, look, and feel of garments.

The Science Behind GreenEarth Cleaning

GreenEarth uses a pure liquid silicone (D5) cleaning solution, which is chemically inert and environmentally non-toxic. Unlike traditional perchloroethylene (perc) or petroleum-based solvents, GreenEarth’s fluid doesn’t “strip” fabrics with aggressive chemicals.

Gentle on fibers: Because it’s chemically inert and has a low surface tension, it doesn’t cause shrinkage, fading, or fiber damage, maintaining the look and restoring a soft hand to garments.

Deep cleaning: Silicone molecules have low surface tension, allowing them to penetrate even the smallest fibers and gently carry stains away from the garment, leaving the garment looking like new.

Odor-free results: No harsh chemical smells, just fresh and clean garments.

Does Green Mean Weaker Cleaning Power?

Absolutely Not.

GreenEarth has been tested in and out of the lab extensively to prove its efficacy compared to traditional solvents while protecting the integrity of the garments. Furthermore, GreenEarth’s performance has been confirmed for over 25 years and 6000 retail cleaning sites worldwide that rely on the cleaning power of GreenEarth.

Independent Lab Results:

Reference: IFI Fellowship Report

Stain removal efficacy: GreenEarth was found to be an acceptable alternative to Perc in removing common stains, such as oil, makeup, and perspiration.

Whiteness retention: Fabrics cleaned with GreenEarth retained more brightness over repetitive cleaning cycles compared to fabrics cleaned with Perc.

Fabric life extension: A natural conclusion is that garments last longer when the process is gentle and reduces fiber stress.

Real-World Proof: Businesses See and Smell the Difference.

• Hotels and dry cleaners using GreenEarth consistently report odor-free results, brilliant color retention, a softer hand, and longer-lasting garments.
• Luxury hotels and dry cleaners noticed a reduction in claims and finishing time, saving brand reputation and labor time.
• Major Retail Brands support GreenEarth as the suggested cleaning method for garments’ after-care to protect the textiles, specialty garment features, extend the lifespan, and keep garments from landfills.
• Corporate rental businesses find garments last longer in cleaning cycles, reducing replacement costs when cleaned in GreenEarth.
• Gentle on Fabrics = Better Cleaning Results
  More aggressive solvents can leave behind odors, affect the texture, break down dyes, and weaken fibers over time. GreenEarth’s pure silicone solution leaves nothing behind but clean clothes:
• Colors stay vibrant and garments have no harsh chemical smell, improving customer satisfaction.
• No damage to trims or specialty fabrics, so it’s ideal for high-end garments.

Why This Matters for a Business:

Happier customers: Cleaner garments with no odor, colors stay brilliant without shrinkage, and look like new.

Lower claims costs and enhanced brand image: The Gentler process prolongs fabric life, minimizes damage, and keeps garments out of landfills, increasing customer satisfaction.

Stronger brand image: Today’s customers want true sustainable eco-conscious solutions without compromise.

If you’ve been holding back because you thought “eco-friendly” meant “less effective,” it’s time to rethink. GreenEarth Cleaning proves you can deliver premium cleaning results and be a good environmental steward at the same time.

Running a dry cleaning business is no longer just about getting clothes spotless, it’s about offering convenience, added value, and an experience that keeps customers coming back. With competition growing and customer expectations shifting, owners who expand their services beyond the basics can set themselves apart and drive steady growth. Here are five services that can help elevate your dry cleaning business.

1. Pickup and Delivery
Today’s customers value convenience above all. Offering pickup and delivery takes away the hassle of visiting your storefront and fits seamlessly into busy lifestyles. Whether it’s through scheduled routes or on-demand requests, this service can appeal to both professionals and families. By positioning your business as one that comes to the customer, you make it easier for them to choose you over competitors who don’t provide the same level of accessibility.

2. POS System with CRM Integration
Technology can streamline operations and improve customer relationships. A modern point-of-sale (POS) system that integrates with customer relationship management (CRM) tools allows you to track orders, preferences, and spending habits. With this data, you can send reminders, offer tailored promotions, and build stronger connections with your clients. Automating the customer experience doesn’t just save time, it makes each interaction feel more personalized and professional.

3. Alterations and Repair as Add-On Services
Dry cleaning customers often need more than just cleaning. Offering alterations, hemming, or minor repairs as add-on services provides additional value while increasing revenue. Instead of taking their garments to multiple shops, customers can rely on you as a one-stop solution. Simple services like fixing zippers, adjusting waistlines, or patching holes can build trust and encourage customers to bring in more items.

4. Utilize GreenEarth Cleaning
Sustainability is no longer a trend, it’s an expectation! Incorporating an environmentally non-toxic cleaning fluid like GreenEarth Cleaning not only helps reduce environmental impact but also attracts environmentally conscious customers. GreenEarth’s liquid silicone technology is gentle on fabrics, safe for people, and better for the planet. By advertising this service, your business can stand out as both innovative and responsible, which resonates strongly with today’s consumers.

5. Launch a Referral or Loyalty Program
Customer retention is just as important as attracting new clients. A referral program rewards existing customers for bringing in friends or family, while a loyalty program provides incentives for repeat visits. Whether it’s discounts, free services after a set number of visits, or special promotions for frequent clients, these programs encourage long-term relationships and help turn occasional visitors into loyal advocates.

Elevating a dry cleaning business means going beyond stain removal. By offering convenience-driven services, embracing technology, providing added value, committing to sustainability, and rewarding loyalty, owners can set themselves apart in a competitive market. Implementing even a few of these services can boost customer satisfaction, increase revenue, and position your business for long-term success.

What do you stand for, and what messaging are you trying to convey?

It is essential to take a step back and assess your storefront, advertising materials, customer experience, service, and product delivery. You may find areas for improvement that can help boost your image, brand, and, ultimately, your bottom line.

In the bustling world of dry cleaning, where customers entrust you with their valuable garments, what do you truly stand for? Beyond simply cleaning clothes, what messaging are you trying to convey about your business?

It’s crucial to occasionally take a step back and examine every aspect of your operation. From your storefront’s curb appeal to the advertisements you run, and the way your staff interacts with customers, to the final presentation of their freshly cleaned items, every detail matters. You may find areas for improvement that can significantly enhance your image, strengthen your brand, and ultimately boost your bottom line.

Consider these questions:

• Storefront Appeal: Is your storefront clean, welcoming, and reflective of the quality service you provide?

Does it stand out from the competition?  A storefront should reflect the service you are offering.  If it is not clean, what are you saying about your business model?

Is your first point of contact (CSR) dressed in a branded shirt and welcoming to your customers?  Creating a standard welcome message and a branded “welcome bag” for new customers can help establish a strong relationship with them from the outset.

Are you making it easy for customers to drop off garments for cleaning?  Adding a drop box, lockers, and other conveniences can appeal to existing and potential customers.

• Advertising Collateral: Does your marketing material communicate your unique selling points, such as eco-friendly cleaning practices, specialized garment care, service conveniences, or exceptional customer service? Don’t forget the power of marketing your GreenEarth difference. GreenEarth is the only environmentally non-toxic dry cleaning system that aligns with the values today’s consumers are seeking.
• Customer Presentation: How are garments presented to customers upon pickup or delivery? Are they neatly packaged, and is the process efficient and environmentally friendly?

Many dry cleaners offer reusable garment bags for individuals who prefer to minimize their use of plastic. Biodegradable poly bags are another option. Branding your bags can help boost your brand image and identity.

Adding support to maintain quality and specialty-branded hangers to preserve the quality of your workmanship can be a way to differentiate your services.

• Service and Product Delivery: Are you meeting or exceeding customer expectations in terms of cleaning quality, turnaround time, and overall service? Are you offering any specialized services that set you apart, like alterations, shoes, wedding gowns, or household items? Operating with an environmentally non-toxic dry cleaning solution like GreenEarth can help drive new business from consumers looking for more environmentally conscious services.  Today’s consumers are also seeking high-quality workmanship and delivery services that meet their expectations (pick up and delivery, and quick in-store pick up).  Ensure you meet your customers where they are to attract new and maintain existing customers.

By paying close attention to these aspects of your business, you can ensure that you are consistently conveying your brand identity and building a loyal customer base.

Angela Harris
Business Development Manager
GreenEarth Cleaning
816.370.8902
AHarris@GreenEarthCleaning.com
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Summertime is the perfect season for outdoor gatherings. Whether you’re planning a casual family bbq or a candlelight dinner with friends, making sustainable choices can elevate your event while being kind to the planet. Here are 6 simple ways to throw a greener dinner party on your patio.

1. Refresh Your Patio Cushions with GreenEarth Cleaning

Before guests arrive, give your outdoor seating area a fresh look. Over time, patio cushions collect dust, pollen, and mildew from the elements. GreenEarth Cleaning offers an environmentally responsible way to clean and refresh them. Our silicone based solution is non-toxic and gentle on fabrics, helping extend the life of your cushions while keeping them looking brand new. It’s a great way to spruce up your patio without replacing anything.

2. Serve Local and Seasonal Foods

When planning your dinner menu, consider shopping at local farmers markets or subscribing to community-supported boxes. Choosing ingredients that are grown locally and in season reduces the carbon emissions tied to food transportation and supports local farms. Plus, seasonal produce is fresher and usually tastes better! Think grilled corn, heirloom tomatoes, fresh herbs, and berries for dessert.

3. Decorate with Natural Foliage

Skip the plastic decorations and embrace what nature has to offer. Use branches, wildflowers, herbs, or even potted plants as centerpieces. You can clip greenery from your garden or nearby green space to create table arrangements that feel both rustic and elegant. Not only is this more sustainable than buying new decorations, but it also gives your table a unique, natural charm.

@beigewhitegray If you love a modern organic vibe this easy centerpiece idea is for you! Linked on my ltk!  I’m using an old dough bowl, you can use any wooden bowl to bring in a warm tone… add a natural material like rocks, and the simplicity of candles and you’ll have a created a blend of minimalism and nature’s beauty.  #homestylingtips #outdoordeck #centerpiecesideas ♬ Pieces (Solo Piano Version) – Danilo Stankovic

4. Use Sustainably Crafted Dinnerware

Rather than using disposable plates and plastic cutlery, instead set your table with sustainably made dinnerware. Look for plates, bowls, and serving platters crafted from bamboo, recycled materials, or ethically sourced ceramics. These pieces are durable, reusable, and often beautifully designed, perfect for any gathering! They also make the cleanup feel more like winding down and lessen the garbage load.

5. Mix It Up with Fun, Secondhand Flatware

There’s no need to buy brand-new utensils to impress your guests. Visit local thrift stores or antique markets to find flatware with character. Mixing styles and finishes can actually add charm to your table setting. Plus, buying secondhand keeps usable items out of landfills and reduces the demand for new manufacturing.

6. Have Table Linens Cleaned by GreenEarth

Cloth napkins and tablecloths add elegance to any outdoor meal, but spills are inevitable. Keep your linens looking crisp and clean by having them professionally cleaned with GreenEarth. Our gentle yet effective process removes stains without fading fabrics or using harsh chemicals. It’s a smart and sustainable way to care for the pieces that make your table feel special.

Entertaining sustainably doesn’t mean sacrificing style or convenience. With a few thoughtful swaps, like opting for local food, using natural decor, and cleaning with GreenEarth, you can create a warm, welcoming, and eco-friendly experience for your guests.

In today’s hospitality industry, luxury is no longer defined by thread count alone; it’s also measured by a brand’s commitment to sustainability, social responsibility, and ethical governance. Leading hotels worldwide are integrating ESG (Environmental, Social, and Governance) standards into their operations to meet stakeholder expectations, reduce risk, and enhance long-term profitability. A key area ripe for ESG transformation? On-premise or outsourced dry cleaning and laundry services.

That’s where GreenEarth Cleaning comes in. Our patented, environmentally non-toxic dry cleaning system not only delivers exceptional garment care but also helps hotels meet critical ESG standards while improving operational efficiency and brand value.

The ESG Essentials in Hospitality

Hotels are uniquely positioned to influence sustainability and social outcomes. From energy and water consumption to waste production and labor practices, every part of a hotel’s operation contributes to its overall ESG performance. Guests, investors, and corporate clients increasingly evaluate hotel brands through this perspective.

According to Booking.com’s Sustainable Travel Report, over 76% of travelers want to stay in environmentally friendly accommodations. And many corporate travel managers now include ESG criteria in their procurement policies. For hotels seeking to stand out, aligning day-to-day operations like garment care with broader ESG initiatives is no longer optional; it’s strategic.

How GreenEarth Cleaning Supports ESG in Hotels

1. Environmental: A Lower Carbon Footprint and Cleaner Chemistry

The foundation of GreenEarth Cleaning is its unique, pure silicone-based dry cleaning fluid, known as D5, which is inert, environmentally non-toxic, and doesn’t contribute to ground or air pollution. Unlike traditional dry cleaning methods that rely on petrochemicals like perchloroethylene (perc) or hydrocarbon solvents, GreenEarth’s process is better for the planet and safer for humans.

Key Environmental Benefits:

• No hazardous air pollutants (HAPs) or volatile organic compounds (VOCs)
• Eliminates hazardous waste hauling and handling
• Reduces utility consumption—especially water, electricity, and gas
• No air permit required, reducing regulatory burden
• No continuous distillation required, saving energy and extending machine life

Carbon Footprint Savings:

GreenEarth’s system requires less energy overall. Without the need for aggressive heating or distillation processes, hotels can significantly reduce their carbon emissions tied to garment care. On average, plants using GreenEarth report over 40% savings on utilities, supporting measurable progress toward decarbonization goals.

Moreover, the silicone used in GreenEarth’s process is derived from sand (silicon dioxide), one of the Earth’s most abundant resources. After use, it breaks down into naturally occurring elements: sand, water, and CO₂. That’s true circular chemistry.

2. Social: Safer for Employees, Better for Communities

Hotels that prioritize social responsibility recognize that a sustainable operation extends beyond the guest to include the well-being of their staff and surrounding communities. GreenEarth Cleaning promotes a healthier workplace for laundry and housekeeping teams by eliminating exposure to toxic chemicals, reducing respiratory risks, and creating a more pleasant, odor-free, and healthier work environment.

Social Benefits of GreenEarth:

• Non-toxic and non-irritating to skin
• Odor-free, improving indoor air quality
• Gentler on textiles, reducing potential claims and damages
• Fewer health risks, especially for employees with chemical sensitivities
• Cleaner waste disposal, the generated waste is considered environmentally non-toxic

By investing in safer processes, hotels demonstrate a tangible commitment to employee health and environmental justice, an increasingly scrutinized area in ESG ratings and stakeholder assessments.

3. Governance: Compliant, Transparent, and Risk-Reducing

Hotel operators are under increasing pressure to align with global ESG reporting standards such as GRI (Global Reporting Initiative), SASB (Sustainability Accounting Standards Board), and the UN Sustainable Development Goals. One often overlooked component of ESG compliance is the supply chain and third-party services, including garment care.

GreenEarth helps hotels:

• Eliminate hazardous waste, reporting, costs, and regulatory paperwork
• Avoid air quality or hazardous chemical permits
• Simplify compliance reporting with clear metrics on waste, utilities, and carbon reductions
• Meet emission goals through cleaner, environmentally responsible vendor partnerships

Hotels that outsource dry cleaning to third-party facilities using GreenEarth Cleaning can also strengthen their supplier responsibility programs by choosing vendors aligned with sustainable, eco-conscious values and industry best practices.

Elevating the Guest Experience with Green Cleaning

Beyond compliance and operational efficiency, GreenEarth Cleaning helps hotels deliver a premium guest experience that aligns with modern values. Today’s travelers, especially Millennials and Gen Z guests, actively seek brands and services that practice sustainability without compromising on quality.

Why guests love GreenEarth:

• Clothes look newer, longer—no fading, shrinking, or chemical odor
• Garments have a soft, luxurious feel
• Hypoallergenic and fragrance-free, ideal for sensitive skin
• Specialty garments like gowns, beading, sequins, and trims are safe in GreenEarth
• Sustainable luxurious results for discerning guests

A guest who finds their cleaned suit, blouse, or gown returned soft, odor-free, and impeccably pressed is more likely to associate the brand with care and excellence. By promoting the use of GreenEarth in guest directories, sustainability reports, or in-room signage, hotels can tell a powerful story that reinforces their values.

A Win-Win for Hotel Brands

Luxury, boutique, and extended-stay hotels using GreenEarth Cleaning report improved cost control, enhanced guest satisfaction with reduced claim damages, and stronger relationships with guests who prioritize environmentally responsible travel.

GreenEarth in Action:

Hotels that have adopted GreenEarth’s optimized dry cleaning system have:

• Lowered their overall dry cleaning operating costs
• Reduced or eliminated their hazardous waste disposal and handling requirements
• Delivered consistent premium-quality results for VIP guests and staff uniforms

The GreenEarth Partnership Model

GreenEarth Cleaning works with both on-premise hotel laundry/dry cleaning facilities and third-party cleaning providers (GreenEarth Cleaning has a network of over 6,000 retail points worldwide), offering turnkey support that includes:

• On-site training and technical support
• Utility and waste reduction
• Sustainability marketing assets
• Ongoing support and innovation sharing

Whether you’re operating a flagship hotel in New York, a luxury resort in Hawaii, or a boutique property in Austin, GreenEarth provides an environmentally responsible solution tailored to your goals.

Conclusion: Sustainability That Performs

In an era where purpose drives profit and guest loyalty hinges on transparency, integrating sustainable, eco-conscious solutions like GreenEarth Cleaning is a smart, future-forward move. It’s not just dry cleaning—it’s a strategic asset in your hotel’s ESG journey.

Hotels that adopt GreenEarth Cleaning don’t just clean better—they lead better.

Ready to reduce your carbon footprint and elevate your brand?

Contact Angela Harris at GreenEarth Cleaning to schedule a meeting and see how your hotel can align luxury with sustainability, garment by garment.

Angela Harris
Business Development Manager
GreenEarth Cleaning
816.370.8902
AHarris@GreenEarthCleaning.com
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