2. Why is it better for the earth?
3. Why is it better for clothes?
4. Why is it better for dry cleaners?
5. Why is it better for landlords?
6. How does GreenEarth ensure the success of its Affiliates?
GreenEarth is the brand name for liquid silicone dry cleaning
solution, decamethylpentacyclosiloxane, or D5. It is an exclusive, patented
process whose name and logo are trademarked (there are no "generic"
forms of GreenEarth). GreenEarth's environmentally safe process is eco-friendly,
odor free and gentler on garments, so it resonates with environmentalists,
regulators, health professionals, consumers and dry cleaning operators
alike. GreenEarth Cleaning is the world's largest retail brand in dry
cleaning, enabling operators to easily and effectively differentiate
themselves in a commoditized marketplace.
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Eighty-five percent of dry cleaners use a solvent known
as perc, short for perchloroethylene, a chlorinated hydrocarbon classified
by the EPA as a Toxic Air Contaminant. Use of perc is highly regulated
because indiscriminate disposal of perc can seriously contaminate soil
and groundwater, and exposure can irritate eyes, nose and throat, as
well as cause headaches, dizziness or fatigue. Perc is also classified
by the EPA as a possible to probable human carcinogen. In contrast,
GreenEarth is so safe the EPA does not regulate it; it is safe for the
air, water and soil. What's more, the GreenEarth solution is not a volatile
organic compound (VOC) it's non-toxic, and non-hazardous. If you wanted
to, you could safely rub it on your skin. In fact, you probably already
do. That's because GreenEarth's solution is pure liquid silicone-essentially
liquefied sand. It's the same base ingredient found in everyday shampoos,
soaps and lotions. When released to the environment, GreenEarth solution
safely degrades back into its three natural components: sand (SiO2),
water and carbon dioxide.
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GreenEarth solution is different from dry cleaning solvents
in that it is chemically inert, meaning it does not interact with textiles
or dyes during the cleaning process. GreenEarth helps preserve the quality
of garments, eliminates problems with color loss, maintains a soft "hand"
and prevents shrinkage. GreenEarth is especially good for high-end specialty
garments. It won't damage decorative trims, beads, sequins, dissolve
glue or adhesives, so it is safe for wedding dresses, couture gowns
and delicate silks. Unlike petroleum-based solvents like perc or hydrocarbon,
silicone is odorless and does not leave a chemical smell on clothes.
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GreenEarth machine costs are similar to those of perc machines
used today, so operators can convert to it affordably. And, it is easier
for dry cleaners to operate profitably with GreenEarth. Items cleaned
in GreenEarth require less labor to process and finish, so operating
efficiency is higher. Also, because it produces a noticeable difference
that is highly marketable, GreenEarth ensures a steady stream of customers.
Many customers try GreenEarth because it benefits the earth, but they
become customers for life because of how it benefits their clothes.
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GreenEarth's non-toxic, non-hazardous rating means no environmental
liability issues. This enables landlords to allow leases at locations
where dry cleaners previously were not allowed. Because dry
cleaning involves two separate trips, each a planned destination, landlords
benefit from the strong weekly traffic a GreenEarth store brings. And,
because GreenEarth Cleaning is the premiere brand of dry cleaning, our
strong quality image attracts upscale and wonderfully loyal customers.
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In many ways. To name a few: The GreenEarth Cleaning
system is a patented process, and our name and logo are trademarked,
helping to ensure the protection of the exclusivity of our brand as
we build a solid network of quality operators. GreenEarth Affiliates
have access to a network of top quality cleaners who share information,
ideas and best practices. GreenEarth Affiliates receive operational
and technical support as well as customer service support and expertise. Of particular value to Affiliates, and the landlords leasing to them,
is the free planning and design of high quality, customizable store
marketing materials. GreenEarth makes it easy for stores to market their
difference and attract new customers. Affiliates
also have access to top quality direct mail fulfillment services, a
website that boosts their quality image and professionalism, and a "store
look up" feature that directs customers to their store 24/7.
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