GreenEarth Cleaning

British Retailers Starting to See Green?

Are British Retailers Starting to See Green?

By Garry Knox

The annual Technical Visit to Johnson Cleaners organised by the ASBCI for its members has always been a popular and exciting day on the ASBCI event calendar and this year was no exception.

This year I hosted the event in conjunction with Johnson Cleaners. Johnson Cleaners core service is dry cleaning and they are the master licensor for GreenEarth® in the UK and the Republic of Ireland.

Johnsons are the only national UK dry cleaner that uses GreenEarth® instead of using harsh chemicals.

More and more retailers around the world are now recommending GreenEarth® as a sustainable and more gentle form of textile aftercare, including Next, asos, White Company and LK Bennett. They do this by placing our logo on one of the care labels.

Retailers are often challenged with the objective of recommending sustainable aftercare, whilst also getting the best results for all textiles, trims and even buttons! Therefore there were many questions and the insight proved to be invaluable for all those who attended.

So popular is this event that an additional day was put on this year to cater for the additional demand.

Visitors included team members of all backgrounds and levels of experience from ASBCI member companies including Marks and Spencer, Lipsy, Debenhams, Next, Shop Direct and Joules.

In a packed day, the attendees were given an insight to the services offered by fellow ASBCI members Johnson Cleaners, including Suede and Leather Cleaning, Duvet Cleaning, Feather Pillow Cleaning, Fabric Restoration and Rectification as well as the company’s new online Wedding Dress Cleaning Service.

I feel confident after these visits, that GreenEarth® cleaning is going to be placed higher on many retailers’ agendas.

For further information about Johnson Cleaners’ service visit their website,

For further information on the ASBCI, please visit

Translate »