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The Digital World – Part 1

The Digital World – Part 1

By: Aaron Newport.


In today’s world, nearly everything we do is done digitally. Not only are we doing everything digitally, the majority of our daily activities can be completed entirely through our phones. There is an app to pay bills, listen to music, follow news updates, book travel, you can even press a button and your ride shows up five minutes later. Not to mention social media, there are countless social media channels out there and the number of users on those channels is increasing exponentially. According to the Pew Research Center, 74% of adult internet users are using social media. That number is growing fast on some of the not so well know channels, like Pinterest and Instagram. As a marketer in 2015, if you are not using these tools to your advantage, you are missing out on a golden opportunity to connect with your consumer.

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr are all great tools that we can use to communicate our mission to the consumer, and that is just naming a few. The other day I was scrolling through my Facebook feed and stumbled upon a promo for a free fence estimate that a friend had just happened to share. Now that contractor will be putting a fence in my yard next weekend. How powerful of a tool is that?

Most people these days do want to feel like they know the people they are spending their money with. Social media is a fantastic way to create that relationship with someone, before they are even a customer. When you are posting things that are fun, interesting, relative to the community, or important to you; you will connect with someone on some level, and that is going to resonate well with that consumer. Whether it be consciously or sub consciously, when consumers these days are deciding where to spend their money, that connection you made with them through social media is going to weigh in as a factor in their decision, without a doubt.

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