GreenEarth Cleaning Expands Marketing Leadership
August Garcia has been promoted to Director of Marketing and Brand Growth, a role created to lead the ongoing development of GreenEarth Cleaning’s brand while overseeing the growth and strategy of the marketing agency that support our global network of Affiliates. In this position, August will focus on driving innovation, expanding service offerings, and ensuring that both the GreenEarth brand and its Affiliates continue to thrive in an increasingly competitive marketplace.
Growing with Purpose
Since joining the company, August has led the continued development of GreenEarth Marketing, driving innovative strategies designed to support Affiliates in promoting their GreenEarth difference. Under August’s leadership, the program has grown to support over 300 Affiliates, expanding the services and resources available to help businesses of all sizes thrive.
Today, GreenEarth Marketing offers core services including website design, social media management, brand artwork design, and the newest addition of reputation management through a partnership with Birdeye.
“Affiliates have really embraced the importance of real-world marketing strategies like digital advertising and online presence,” August shared. “They recognize that promoting their GreenEarth difference is essential, and who better to partner with than a brand that has stayed true to its sustainability message for over 25 years?”
As Director of Marketing and Brand Growth, August is focused on building scalable solutions to help Affiliates adapt to today’s digital-first landscape.
“We’re entering a new era of AI and technology, but at the end of the day, it’s the people behind each business that make them unique,” August said. “Investing in marketing services is no longer optional. Consumers want answers yesterday, and being visible online is critical for businesses that want to continue growing. While dry cleaning is often considered a niche industry, we’re seeing steady growth as more customers—especially Millennials and Gen Z—look for sustainable solutions and convenient services. Businesses who embrace these expectations are thriving, whether they’re new to the industry or have been established for years.”
Strengthening Marketing Support
Erin Horne has been promoted to Marketing Manager, joining August in leading the next phase of GreenEarth Marketing’s growth. Erin has been instrumental in developing the onboarding process for new Affiliates, leading marketing strategy, and driving the expansion of the reputation management program.
“Stepping into the Marketing Manager role has been both exciting and rewarding,” Erin said. “GreenEarth Cleaning has a strong brand and a meaningful mission, so having the opportunity to guide its marketing strategy is something I truly value. It’s been a seamless transition thanks to a great team and a network of engaged Affiliates, and I’m looking forward to building on the success we’ve already achieved.”
As Marketing Manager, Erin’s focus is on continuing to strengthen the GreenEarth® brand while equipping Affiliates with the tools and resources they need to grow their businesses.
“My primary goal is to continue building out the strategies that make an impact for Affiliates,” Erin shared. “That means not only improving our overall content and digital presence but also creating more opportunities for education and engagement. We want Affiliates to feel supported and confident in their marketing, and we want customers to understand the value of sustainable garment care.”
For Erin, working with Affiliates remains one of the most rewarding parts of her role.
“Working with Affiliates is one of the most fulfilling aspects of my role. Every business in our network has its own story, challenges, and successes, and being able to support them in their growth is incredibly rewarding. I love seeing how GreenEarth’s technology makes a tangible difference– not just for businesses, but for the communities they serve. It’s inspiring to be part of a brand that is both innovative and environmentally responsible, and I take great pride in helping Affiliates communicate that value to their customers.”
Looking Ahead
As GreenEarth Cleaning continues to expand its global network, the marketing team is focused on supporting both new and existing Affiliates with the tools they need to thrive in an evolving industry. With growth extending worldwide, providing consistent, high-quality marketing resources remains a top priority to help Affiliates successfully share the GreenEarth difference in their local markets.
Looking ahead, GreenEarth Marketing will continue to adapt to new technologies, explore innovative strategies, and build scalable solutions that meet Affiliates wherever they are—ensuring the brand remains at the forefront of sustainable garment care for years to come.