GreenEarth Cleaning Powers All Dry Cleaning for Nuuly with Sustainable, Energy-Saving, and Odor-Free Technology
KANSAS CITY, MO – January 15, 2025 – GreenEarth Cleaning, the global leader in environmentally responsible dry-cleaning technology, today announced an exclusive partnership with Nuuly, the leading clothing rental subscription service in the U.S. with nearly 400,000 active subscribers. Through this partnership, all Nuuly dry clean only rental garments will be cleaned exclusively with GreenEarth’s patented, silicone-based solvent—offering an eco-friendly process that is non-toxic, gentle, and leaves garments completely odor-free.
GreenEarth’s proprietary cleaning solution is pure liquid silicone, the same safe, silky ingredient found in shampoos and conditioners. Unlike traditional dry-cleaning chemicals, it’s non-toxic, biodegradable, and energy-efficient, breaking down naturally into sand, water, and trace amounts of CO₂. The result is a dry-cleaning process that keeps clothes looking new while eliminating the harsh chemical smell typically associated with dry cleaning.
“At GreenEarth, our mission has always been to prove that sustainability and performance can go hand in hand,” said Andy Lien, Technical Director at GreenEarth Cleaning. “Our process not only saves energy and protects fabrics—it delivers clothes that are perfectly clean and completely odor-free. Together with Nuuly, we’re showing that caring for fashion and caring for the planet can be one and the same.”
“At Nuuly, we’re committed to extending the life of every garment while minimizing our environmental impact,” said Tony Coccerino, Sr. Director Fulfillment at Nuuly. “GreenEarth’s innovative cleaning technology helps us maintain the highest standards of care for our clothes and for our customers. Our members can trust that their rentals arrive fresh, clean, and free of any chemical odor—proof that environmental-friendly solutions can also feel and smell better.”
The partnership combines circular fashion principles with eco-friendly garment care, addressing the growing consumer demand for eco-friendly solutions in fashion. Together, GreenEarth and Nuuly are setting a new industry standard for responsible clothing rental and maintenance.
About GreenEarth Cleaning
Based in Kansas City, GreenEarth Cleaning revolutionized the dry-cleaning industry with its patented, environmentally safe silicone-based technology. Trusted by over 6,000 partners worldwide, GreenEarth has cleaned more than hundreds of millions of garments using its non-toxic, biodegradable solution that’s gentle on both clothes and the planet. Learn more at www.greenearthcleaning.com.
About Nuuly
Nuuly is the leading women’s clothing rental subscription service with nearly 400,000 active subscribers and growing. For $98 per month, customers can rent any six items from 400+ brands, including Anthropologie, Free People, and Urban Outfitters, as well as 20,000+ curated styles from well-known contemporary brands to up-and-coming designers, premium denim labels, and exclusive vintage pieces. Nuuly is committed to all everyday wear categories with options in sizes 00-40/5X, including a substantial selection of petites and maternity. For more information, visit www.nuuly.com/rent and follow @nuuly on Instagram. Press inquiries should be directed to press@nuuly.com.