GreenEarth Cleaning

GreenEarth In AATC News

GreenEarth was recently published on the AATC Newsletter.

Sustainable Garment Care

By Tim Maxwell, President, GreenEarth Cleaning

It’s been said that ideas are the natural born enemy of the way things are. And of course, given that, it is the consumer who is the natural born beneficiary of good new ideas.

1. malthusian_theory_of_population_growthConsider the world in 1800. The population was 1 billion and the Reverend Thomas Robert Malthus had just published an essay on the Principle of Population. In it he postulated that unchecked population growth is exponential, while the growth of the food supply was expected to be arithmetic. And of course, he was fairly accurate as it relates to the population growth. Our world’s population reached 2 billion in 1927, 6 billion in 1999, and currently in 2015 totals some 7.3 billion.

Each of those 7.3 billion people are consumers to some degree. And while there are various segments to the total consumer market, with some in the position to consume luxury products and others that are not so fortunate, all consumers are required to purchase food, clothing, and shelter, the basic necessities of life.

Malthus was concerned about whether or not the world’s food supply could provide the exponentially growing world’s population with an adequate amount of that necessity.  But he certainly could have been equally concerned about the two other necessities, clothing and shelter, as well. For his same argument that the growth of the food supply was arithmetic could have also been applied to the growth of the world’s supply of clothing and shelter.


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