Greener Hospitality: How GreenEarth Cleaning Helps Hotels Advance Their ESG Goals
In today’s hospitality industry, luxury is no longer defined by thread count alone; it’s also measured by a brand’s commitment to sustainability, social responsibility, and ethical governance. Leading hotels worldwide are integrating ESG (Environmental, Social, and Governance) standards into their operations to meet stakeholder expectations, reduce risk, and enhance long-term profitability. A key area ripe for ESG transformation? On-premise or outsourced dry cleaning and laundry services.
That’s where GreenEarth Cleaning comes in. Our patented, environmentally non-toxic dry cleaning system not only delivers exceptional garment care but also helps hotels meet critical ESG standards while improving operational efficiency and brand value.
The ESG Essentials in Hospitality
Hotels are uniquely positioned to influence sustainability and social outcomes. From energy and water consumption to waste production and labor practices, every part of a hotel’s operation contributes to its overall ESG performance. Guests, investors, and corporate clients increasingly evaluate hotel brands through this perspective.
According to Booking.com’s Sustainable Travel Report, over 76% of travelers want to stay in environmentally friendly accommodations. And many corporate travel managers now include ESG criteria in their procurement policies. For hotels seeking to stand out, aligning day-to-day operations like garment care with broader ESG initiatives is no longer optional; it’s strategic.
How GreenEarth Cleaning Supports ESG in Hotels
- Environmental: A Lower Carbon Footprint and Cleaner Chemistry
The foundation of GreenEarth Cleaning is its unique, pure silicone-based dry cleaning fluid, known as D5, which is inert, environmentally non-toxic, and doesn’t contribute to ground or air pollution. Unlike traditional dry cleaning methods that rely on petrochemicals like perchloroethylene (perc) or hydrocarbon solvents, GreenEarth’s process is better for the planet and safer for humans.
Key Environmental Benefits:
- No hazardous air pollutants (HAPs) or volatile organic compounds (VOCs)
- Eliminates hazardous waste hauling and handling
- Reduces utility consumption—especially water, electricity, and gas
- No air permit required, reducing regulatory burden
- No continuous distillation required, saving energy and extending machine life
Carbon Footprint Savings:
GreenEarth’s system requires less energy overall. Without the need for aggressive heating or distillation processes, hotels can significantly reduce their carbon emissions tied to garment care. On average, plants using GreenEarth report over 40% savings on utilities, supporting measurable progress toward decarbonization goals.
Moreover, the silicone used in GreenEarth’s process is derived from sand (silicon dioxide), one of the Earth’s most abundant resources. After use, it breaks down into naturally occurring elements: sand, water, and CO₂. That’s true circular chemistry.
- Social: Safer for Employees, Better for Communities
Hotels that prioritize social responsibility recognize that a sustainable operation extends beyond the guest to include the well-being of their staff and surrounding communities. GreenEarth Cleaning promotes a healthier workplace for laundry and housekeeping teams by eliminating exposure to toxic chemicals, reducing respiratory risks, and creating a more pleasant, odor-free, and healthier work environment.
Social Benefits of GreenEarth:
- Non-toxic and non-irritating to skin
- Odor-free, improving indoor air quality
- Gentler on textiles, reducing potential claims and damages
- Fewer health risks, especially for employees with chemical sensitivities
- Cleaner waste disposal, the generated waste is considered environmentally non-toxic
By investing in safer processes, hotels demonstrate a tangible commitment to employee health and environmental justice, an increasingly scrutinized area in ESG ratings and stakeholder assessments.
- Governance: Compliant, Transparent, and Risk-Reducing
Hotel operators are under increasing pressure to align with global ESG reporting standards such as GRI (Global Reporting Initiative), SASB (Sustainability Accounting Standards Board), and the UN Sustainable Development Goals. One often overlooked component of ESG compliance is the supply chain and third-party services, including garment care.
GreenEarth helps hotels:
- Eliminate hazardous waste, reporting, costs, and regulatory paperwork
- Avoid air quality or hazardous chemical permits
- Simplify compliance reporting with clear metrics on waste, utilities, and carbon reductions
- Meet emission goals through cleaner, environmentally responsible vendor partnerships
Hotels that outsource dry cleaning to third-party facilities using GreenEarth Cleaning can also strengthen their supplier responsibility programs by choosing vendors aligned with sustainable, eco-conscious values and industry best practices.
Elevating the Guest Experience with Green Cleaning
Beyond compliance and operational efficiency, GreenEarth Cleaning helps hotels deliver a premium guest experience that aligns with modern values. Today’s travelers, especially Millennials and Gen Z guests, actively seek brands and services that practice sustainability without compromising on quality.
Why guests love GreenEarth:
- Clothes look newer, longer—no fading, shrinking, or chemical odor
- Garments have a soft, luxurious feel
- Hypoallergenic and fragrance-free, ideal for sensitive skin
- Specialty garments like gowns, beading, sequins, and trims are safe in GreenEarth
- Sustainable luxurious results for discerning guests
A guest who finds their cleaned suit, blouse, or gown returned soft, odor-free, and impeccably pressed is more likely to associate the brand with care and excellence. By promoting the use of GreenEarth in guest directories, sustainability reports, or in-room signage, hotels can tell a powerful story that reinforces their values.
A Win-Win for Hotel Brands
Luxury, boutique, and extended-stay hotels using GreenEarth Cleaning report improved cost control, enhanced guest satisfaction with reduced claim damages, and stronger relationships with guests who prioritize environmentally responsible travel.
GreenEarth in Action:
Hotels that have adopted GreenEarth’s optimized dry cleaning system have:
- Lowered their overall dry cleaning operating costs
- Reduced or eliminated their hazardous waste disposal and handling requirements
- Delivered consistent premium-quality results for VIP guests and staff uniforms
The GreenEarth Partnership Model
GreenEarth Cleaning works with both on-premise hotel laundry/dry cleaning facilities and third-party cleaning providers (GreenEarth Cleaning has a network of over 6,000 retail points worldwide), offering turnkey support that includes:
- On-site training and technical support
- Utility and waste reduction
- Sustainability marketing assets
- Ongoing support and innovation sharing
Whether you’re operating a flagship hotel in New York, a luxury resort in Hawaii, or a boutique property in Austin, GreenEarth provides an environmentally responsible solution tailored to your goals.
Conclusion: Sustainability That Performs
In an era where purpose drives profit and guest loyalty hinges on transparency, integrating sustainable, eco-conscious solutions like GreenEarth Cleaning is a smart, future-forward move. It’s not just dry cleaning—it’s a strategic asset in your hotel’s ESG journey.
Hotels that adopt GreenEarth Cleaning don’t just clean better—they lead better.
Ready to reduce your carbon footprint and elevate your brand?
Contact Angela Harris at GreenEarth Cleaning to schedule a meeting and see how your hotel can align luxury with sustainability, garment by garment.
Angela Harris
Business Development Manager
GreenEarth Cleaning
816.370.8902
AHarris@GreenEarthCleaning.com
Schedule a meeting