You’re ready to jump into your email marketing campaign, but you’re not sure of the best way to grow your email contact list. We can help!
We are fortunate to have years of experience at our fingertips from running our own stores, hiring resourceful and sharp-minded marketing teammates, diving into the best resources available, and more importantly, garnering wisdom from our affiliate partners. We are excited to share a bit of what we’ve learned over the years and how we can help you put this knowledge base into practice to grow your business. Let’s get started.
Something of Value
Remember, when you ask a customer to provide their email address you are offering them something of value in exchange. As we mentioned in last month’s newsletter, relationships are important. Customers feel appreciated when you provide them with something of value. Offering an immediate discount for signing up or monthly discounts via email are two sure-fire ways to get a client to provide their email address and subscribe to your email campaign.
Store signage, hang tags, and counter flyers are great avenues to showcase the benefits of joining your email list. Another key resource is your team. When your staff understands and believes in the benefits of the program, they’ll find great success and confidence in offering this value opportunity to your customers.
Social Media, Websites, and Mobile Devices
Here’s where GreenEarth comes in! As part of your marketing package from GreenEarth (through Constant Contact), you have the option of signing up for any of the following programs. Below is a snippet of each program. We welcome your call/email to discuss this in more detail!
Lead Generation Landing Pages
Lead Generation Landing Page is a customizable page, sort of like a stand-alone website, for collecting new contacts through social media and email.
Pop-Up and Flyout Sign-Up Forms
A pop-up sign-up form visibly “pops” up on a webpage, while a flyout sign-up form “slides” into view from the top, bottom, or side of the screen to prompt website visitors to join your mailing list.
Banner Sign-Up Forms
A banner sign-up form stretches across the top or bottom of any page on your website to catch visitors’ attention as they enter or leave your site.
Inline Sign-Up Forms
An inline sign-up form can be embedded in the perfect spot on your website to allow customers quick access to subscribe to your mailing list.
Facebook and Instagram Lead Ads
Facebook and Instagram lead ads allow you to target specific audiences based on their demographic and are a great way to expand your marketing reach to capture new contacts through social media.
The ListBuilder App is an app available on both iPhone and Android devices that allows new contacts to sign-up for your mailing list through your device. This is a great option if you spend a lot of time at events and trade shows or if you want to keep an iPad at your register to collect new subscribers.
Let’s Grow Together
We are committed to helping you take your business to the next level. While you focus on connecting with customers, running the day-to-day, and showcasing your knowledge and expertise in the industry, our team stands ready in the background to help you navigate the hurdles of cultivating and sustaining your email marketing campaign.