Stop Before You Shop: Adopting A Slow Fashion Mindset
By: Ayanna Russell
Did you know that trend cycles across the globe are getting shorter by year? When you think about generations, typically we can relate a style to the time. If I mention the 70’s, you might think of bell bottoms and fringe. Whereas, if we ask you to think about the 90’s, the general mass might agree baby tees and platform shoes were all the rage. Yet, when we try to pinpoint the iconic characteristics of today’s generation, we seem to reach crossroads.
In reality, the average consumer has a wide range of fashion styles to choose from. With the rise of social media and excessive content consumption, style is no longer only about fashion, but personal brand. In other words, what you wear is a direct expression of who you are. With the rise of individualism, fashion cycles are becoming shorter. The rapid turnover of clothing contributes to the staggering amount of waste in the landfills. Adopting a new mindset is key to breaking the cycle.
This is where the slow fashion movement comes into play, the concept was created in response to fast fashion, highlighting the mindful change in consumer behavior. We understand that it’s easy to succumb to the allure of a new wardrobe. However, as we become more aware of the environmental impact of our choices, it is important to consider a few things before that destructive mall trip.
The 30 Wears Test
Picture this, it’s a typical Sunday and you’re attempting to finish your laundry before the new week begins. To save some time, you decide to put your beloved new sweater in the dryer and to your surprise the garment came out 2 sizes smaller and pilled. We understand the pain of losing a great shirt, especially when it only had the chance to experience a few nights out. To spare you from the laundry day heartbreak, we introduce to you The 30 Wears Test.
The 30 Wears Test is a simple yet effective approach that challenges consumers to consider, “Will I get at least 30 wears out of this garment?” before making an impulsive purchase. By asking this question, it encourages shoppers to think beyond the thrill of swiping a card. Instead, we can replace those thoughts by thinking of the long-term impact our choices will have on both the planet and your wallet- and who doesn’t like to save money?
The concept promotes mindful and intentional shopping. By taking this brief moment it allows consumers to reflect on the potential longevity of a garment, allowing you to break free from the cycle of impulse shopping. By passing this information along, shoppers can encourage sustainable consumption. To make things easier, we’ve found an app to give you a gentle reminder!
Straying Away from Trending Pieces
As fashion trends come and go, billions of pounds of textiles find their way to landfills annually. It’s easy to fall susceptible to overconsumption when every other video on your social media timeline a clothing haul or #OOTD (Outfit Of The Day). Remain stylish and sustainable by curating a capsule wardrobe unique to your fashion taste.
An ideal closet in terms of a capsule wardrobe consists of a collection of clothes that can be put together in different ways, without owning an excessive amount. Invest in pieces that can easily be mixed, matched and trans-seasonal, allowing you to express your personal style without contributing to the wear once fashion culture. Check out this quick video that provides examples of a few versatile items to help build your capsule wardrobe! By embracing classic styles that carry over, you not only reduce your environmental footprint but also make a statement against the culture of fast fashion.
Quality Over Quantity
One of the pillars of sustainable fashion is the emphasis on quality over quantity. The impact of well-made clothing goes beyond peace of mind, but also directly contributes to the longevity of your wardrobe. Learning the skill to pick out high-quality fabrics helps you make informed decisions about which garments are worth the investment.
We understand it can be daunting to purchase investment pieces. Which scenario do you think would have more of an impact on the environment; purchasing a high-quality shirt once or replacing a lower-quality shirt 3 times? If you’re unsure which fabrics to stray away from, refer to this list that ranks common fabrics from best to worst.
By choosing quality over quantity, you not only reduce the need for constant replacements, but also send a powerful message to the fashion industry about the demand for sustainable practices. At GreenEarth Cleaning, we are actively working with retailers around the world to provide sustainable solutions to garment aftercare that puts the customer first! So there is no need to worry when it comes to making the right decision when caring for your investment pieces. Use this helpful link to locate a GreenEarth Affiliate near you.
All We Ask Is That You Stop Before You Shop…
Join the slow fashion movement with GreenEarth Cleaning and adopt these simple mindful choices. The 30 Wears Test encourages consumers to ponder the longevity of their purchases, fostering sustainable habits. Building a timeless wardrobe and prioritizing quality over quantity further aligns with this ethos. As conscious consumers, we hold the power vote with our wallets and set the pace for sustainability.